Last week, I ate at Paradise Café. As usual, I ordered a salad and soda. The cashier asked the following brilliant question as they took my credit card – “You get a free cookie with your salad. Which one would you like?”
Now, you don’t need an MBA to realize that this isn’t a free cookie. The cost is built into the nearly $11 I pay for a very average salad and Diet Coke. I’m no dummy.
Then why do I keep going back?
Believe it or not, I think it’s the “free cookie”. At some unconscious level deep in my brain, I am under the belief that the nice people at Paradise treat me to a FREE desert every single time I visit.
They have created perceived value (for about $.10 in costs) in a hyper competitive marketplace for lunchtime choices.
What can you do in your business to create some value?
Tags: Business, business coach, business coaching, customer service, growth, paradise cafe', value