What’s the difference between a Rolex and a Timex?
You wear them both on your wrist, they both tell time and will each break down every know and then.
However, one costs $99 and the other $5,000.
Which would you rather sell? In other words, which one would generate the most profit?
Now think about how this simple example applies to your business.
Does the marketplace perceive you to be a Rolex or a Timex? Why?
What do you need to do to change that perception?
And by the way… if you are under the impression that you will always be a Timex, do something different. Being a commodity in a world with information at out fingertips is no fun.
CJ McClanahan is the Founder of reachmore, which teaches small business owners how to build a business that runs without them. For more resources on business leadership, please visit reachmore’s seminars.