A couple of my clients over the past couple of weeks have given me the awesome “stall” from buying of, “I would like to shop the competition”.
My standard answer is that I am that best educated in the Indianapolis training industry, and can help them shop better that they could themselves.
For my committed readers who are considering coaching with us (or one of our competitors), but who aren’t sitting in the hot seat in my office signing an enrollment form underneath the illuminated Keystone Light sign, here are a couple of tips on how to select the right coach for you and your business:
1. Choose your Outcome – After you finish multiple weeks or a year of coaching, what outcomes would you like to see in your business? Is your stress level lower? Are your sales higher? Do you have systems in place that allow your business to run without you? First select your systems, and then make certain that the program you choose produces those deliverables.
2. Fit the Format – There are 2 general training formats – immersive and time-spaced. Immersive training is usually run over 2-5 days, with 5-12 hours of instruction per day. These programs are highly interactive, and focus on delivering a powerful result quickly via experiential learning. Immersive programs create immediate change, but not necessarily new habits. Time-spaced programs create new habits, have shorter class periods, and are run for 6-12 weeks or more.
Within the 2 training formats, there are 2 basic training styles – accountability by personal pressure or group pressure. Would you rather have someone intensely holding you accountable and sometimes yelling, or would you rather have the pressure of letting the “group” down hold you accountable?
You will also want to consider if you want 100% personal attention, or if the collective knowledge of a group coaching environment would help you grow faster.
3. Determine Your ROI – How much you pay for training doesn’t matter. How much additional revenue you generate from the new skills you have developed does matter. When thinking about which training program to invest in, don’t think about your budget; focus on how quickly you can double your investment with what you have learned.
Your business is everything to you, and selecting the best training program to fit your needs is an important decision. If you follow the three guidelines above, you are guaranteed to make a confident and competent decision.
PS – Come visit me soon so you can sign an enrollment form underneath the illuminated Keystone Light sign…
Jamar Cobb-Dennard is the Vice-President of Business Development for reachmore, which teaches small business owners how to build a business that runs without them. For more resources on business leadership, please visit reachmore’s seminars.
