Posts Tagged ‘Nike’

Last week, I started working with a new client. 

As with all new clients, prior to our first meeting, I asked them to fill out a few documents that told me a little about their business.

Over the past 5 years, I have reviewed many of these documents.

Typically, I can tell that my new client has spent about 10 minutes putting their thoughts together and this requires me to spend the majority of our first meeting reviewing their less than adequate answers.

Every now and then, I get a new client that actually does exactly what I requested and responds with the documents completely filled out with thoughtful answers.

It makes me smile.

In addition, I also know that this client will have more success than the others.

What I have found over the past 5 years is that building a successful business isn’t all that complex.

Depending on your business model, I could probably recommend 3-4 books that would contain almost everything you needed to know to grow sales and profits.

But you won’t do it.

The difference between successful and average business owners isn’t knowledge.  We all have access to all the answers.

The difference is having the discipline to do what you know you need to do.

Very few people have it.

We have all sat in a meeting and been reminded of a very simple behavior (following up on all estimates, exercising, going to bed before midnight, etc.) that we should be practicing on a regular basis but aren’t.  We smack ourselves on the head and say “I’ve got to stop/start doing that!”

It’s not called rocket science.

It’s called discipline.

I would recommend that during the next 90 days you pick 1 habit that you would like to develop and focus exclusively on making 1 change.

That’s it.  Don’t over think the challenge. 

Nike® has it right – Just do it.