Michael Reynolds and I were having a chat over Twitter in May about Tungle. He asked if I liked it. I told him I hated it – and continued to badmouth the product for another 3 or 4 tweets. Then I got a random tweet from a guy named @mgingras that said, “Hey Jamar – would love to talk to you about your opinion. Are you open to having a call?”
Turns out that @mgingras is Marc Gingras, the CEO of Tungle. Whoops.
Marc and I had a call. I was obviously sold on why Tungle is a neat idea, but a poor example of an end-user application. Marc was sold on why Tungle is at the forefront of online scheduling, and is the best product on the market.
Marc sold me, and challenged this nay-sayer to get on Tungle not just as a periodic scheduler, but as a primary end-user; to sign up for an account and put my schedule out there to be ‘tungled’. He knew his product was the best, and if I used it, I would agree.
I was nervous to trust a system that I felt was confusing and inefficient, but Marc’s product conviction was based on tons of product testing, and hundreds of tweaks to the system to make it perfect.
At this point, I have used Tungle for over 2 months, and it is one of the best productivity tools that I have found this year. Tungle brings me almost as much “productivity-joy” as my in-home personal assistant!
People schedule meetings with me quickly, there is no chain of annoying emails going back and forth, and the technology is integrated with Outlook and by Blackberry. Yes!
Marc’s product conviction changed me from someone who was spreading negative brand messages about his product, to someone who is now a raving fan.
How much conviction and belief do you have in your product or service? Are you so confident in your service that you would challenge a complete stranger to become a client, and let the product speak for itself?
Product conviction sells new customers and it helps you keep the one’s that you have.
On a scale of 1-10, how high is your product conviction?
Jamar Cobb-Dennard is the Vice-President of Business Development for reachmore, which provides leadership coaching for small business and executives. For more resources on business leadership, please visit http://blog.goreachmore.com.