Someone told me recently that at least 20% of your current clients are looking to leave. While it’s possible that this a made up statistic, I would bet that it’s not far off from the actual figure.
Why do these clients want to leave?
Ultimately, it comes down to the fact that they have a problem with the “value exchange”.
In other words, they feel that the amount you charge for your services is greater than the value you provide.
Typically, the reason this occurs is that you don’t understand exactly what your clients expect from your services.
As a result, you provide your service at a level much lower than they expect for an extended period of time. The next thing you know – they’re gone.
There is a remedy. Find out exactly what your clients expect from you and put a system in place to exceed their expectations at all times.
It’s that simple.
The reason most of us don’t follow this simple advice is that we are afraid to ask our clients what they expect because they might indicate that we are falling short.
No one likes criticism from a current client.
However, I’d rather know I needed to improve before it’s too late.
Wouldn’t you?